Castell Wealth management are delighted to announce our sponsorship of talented British jockey, Bryony Frost.

As a young, extremely motivated and hardworking professional female athlete Bryony represents all of the attributes that we at Castell aspire to support.

A win on International Woman’s Day at Exeter in the run up to Cheltenham was not a bad way to start her tenure with us either.

As a client she will be a great ambassador for our business, and she will be hosting a number of events for us over the coming months which you are welcome to attend.

Supporting Athletes

James Lindley, director at Castell says, "Bryony is an incredibly motivated and hard-working athlete who has dedicated her life to racing. This tireless mantra of devotion to riding and consistently continuing to persevere in her sport through good times and bad is what attracted us to aligning our business to sponsoring Bryony.

Bryony has famously spoken up for gender equality in racing, and putting her head above the parapet in a male-dominated sport added to our desire to support her. In finance there is a huge wealth divide between men and woman and having Bryony as an ambassador aligns to our company DNA."

The gender pay gap amongst all employees in the UK was 14.3% in 2023. 

(Source: ONS, 1 November 2023)

"As a business we are always looking to expand our presence in sport. There are so many parallels between the work athletes do and our role in supporting clients in fulfilling their financial aspirations. Both involve hard work, dedication to achieving goals and overcoming adversity and a tireless dedication to achievement." continues James.

Advice in Sport

James says, "Getting to know Bryony has been one of the most fulfilling career experiences for me. I am constantly reaching out to her finding out what races she has in the diary, what her strategy is and how things went in her previous race (much to her annoyance no doubt!) Getting our brand out to the racing community is our principal goal with this sponsorship deal, but also having Byrony as a figurehead for woman in sport who we can provide advice to is equally important as we grow our ‘advice in sport’ initiative."

Holistic Financial Planning

Clients in sport can expect to go on a similar journey to Bryony's when it comes to working with Castell.
STEP 1 - Initial meeting where we explore what are the important medium and long term goals – Bryony’s ‘Future Perfect’
STEP 2 - Cash flow and tax modelling for Bryony's current situation.
STEP 3 - Exploring the importance of saving monthly thoughout her career to reap the benefits of pound cost averaging.
STEP 4 - Reviewing the importance of insurances. Prior to worjing with us Bryony did not have cover when she suffered what could have been a career ending accident!
STEP 5 - Reviewing existing benefits such as the PJA Pension scheme (the PJAPS) and supplementing this with additional savings.
NEXT STEPS - Ongoing yearly review of Bryony's circumstances to take account of changing health, success and goals.

Read more about how we help Sports Professionals.

Esher Racecourse Client Event

Finally, Castell Wealth Management clients and friends will be welcomed to an exclusive audeince with Bryony at Esher Racecourse at the end of April.

Bryony will be speaking about being an ambassador for women in horse racing and her recent win at Cheltenham on International Womens Day this year!


Castell Wealth Management are looking to engage specifically with horse owners and jockeys as well as collaborating with other companies in the equine industry specifically to help them with their corporate benefit structures, such as:
- Corporate pensions.
- Business exit planning for senior executives andowners.
- Insurances (such as: death in service, income protection, corporate critical illness cover).

If you'd like to learn more, reach out to the team.

The value of an investment with St. James's Place will be directly linked to the performance of the funds selected and may fall as well as rise. You may get back less than you invested.

The levels and bases of taxation, and reliefs from taxation, can change at any time. The value of any tax relief is generally dependent on individual circumstances.